âSDP
é£é ã»ã»ã¿ïŒ»ã€ãã³ãã¬ããŒãåã®ã¹ã¿ã€ã«ããã¯ã®ãæ°ã«å ¥ãããŒãžãèªããã¡ãã£ãšã»ã¯ã·ãŒãªéšåãèŠããŸãïŒïŒç¬ïŒãçºå£²èšå¿µã€ãã³ãã«ãŠ
é£é ã»ã»ã¿ãã8æ20æ¥ïŒåïŒã«èªèº«åã®ã¹ã¿ã€ã«ããã¯ãã»ã»ã¿ã¶ã£ããããçºå£²ãæ¬æ¥8æ28æ¥ïŒæ¥ïŒã«SHIBUYA TSUTAYAã«ãŠè³Œå
¥è
ã察象ãšããçºå£²èšå¿µã€ãã³ããéå¬ãã䜵ããŠãã¹ã³ãåãã®åæäŒãå®æœãããæ¬èšäºã§ã¯ããªãã£ã·ã£ã«ã¬ããŒãããå±ãããã
ïŒé£é ã»ã»ã¿ã¹ã¿ã€ã«ããã¯ãã»ã»ã¿ã¶ã£ãããçºå£²èšå¿µã€ãã³ãïŒSHIBUYA TSUTAYAïŒ2022幎8æ28æ¥ïŒ
念é¡ã ã£ããšããã¹ã¿ã€ã«ããã¯ã§ã¯ãå°å
ã»çŠå²¡ã§ããã±ãå®æœãåæäŒã§ã¯ã幌å°æã«éããã宀èŠå·ãªã©ãæãããã¹ãããã§ã®æ®åœ±ãæ¯ãè¿ã£ãã
ãæ°ã«å
¥ãã®ããŒãžãèããããšãå¯èµ·ãçŽåŸã«æ®åœ±ãã足åºãã®å°ãã»ã¯ã·ãŒãªã«ããã玹ä»ãåæžã®é
åãç±ãèªãå Žé¢ãèŠãããã
ãŸãåæã®äžã§ãåæžã売ãè¡ã奜調ã«ã€ãéçã決å®ããããšãçºè¡šãâèªåã®æ¬ãéçã§ãããªããŠæã£ãŠããªãã£ãã§ãã倢ãã倧ãã倢ãããã«å¶ããŸããâãšåã³ãå£ã«ããã
ããã«ãäŒå Žã®SHIBUYA TSUTAYAã§ã¯ã¹ã¿ã€ã«ããã¯çºå£²ãèšå¿µããããã«å±ãéå¬ãããŠãããéåºåã«ããã«å±åã§èšå¿µæ®åœ±ãè¡ãªã£ãïŒâ»ããã«å±ã¯æ¬æ¥8æ28æ¥ïŒæ¥ïŒã§çµäºäºå®ïŒã
質çå¿ç
ââåã®ã¹ã¿ã€ã«ããã¯ã®åºçããã§ãšãããããŸããã©ããª1åã«ä»äžãããŸãããïŒ
é£é ã»ã»ã¿ïŒ
SNSã§èŠããªãç§ã®å§¿ãããããè©°ãŸã£ã1åã«ãªããŸãããã€ã³ã¿ãã¥ãŒããŒãžã§ãããããèªã£ãŠããŸãïŒ
ãŒãŒã¹ã¿ã€ã«ããã¯ãåºçããããšã«ãªã£ãçµç·¯ãèãããŠãã ããã
é£é ã»ã»ã¿ïŒ
ãã£ãšã¹ã¿ã€ã«ããã¯ãåºçããããšã倢ã ã£ãã®ã§ããããããŒãžã£ãŒããã«äŒãããæ¬åœã«å®çŸããŠããã ããŸããïŒã倢ãå¶ã£ãŠãšãŠãå¬ããã£ãã§ãã
ãŒãŒæ®åœ±ãå¶äœã§å°è±¡çã ã£ããšããœãŒããæããŠãã ããã
é£é ã»ã»ã¿ïŒ
å°å
ã®çŠå²¡ã§æ®åœ±ã§ããããšããããå¬ããã£ãã§ãããŸãããã®æ¬ã®ããã«13人ãã®ã¯ãªãšã€ã¿ãŒïŒç·šéãã«ã¡ã©ãã³ããã¢ã¡ã€ã¯ãã¹ã¿ã€ãªã¹ããªã©ïŒã®äººãéãŸã£ãŠãããŸããïŒ
ãŒãŒå°å
ã»çŠå²¡ã§ã®æ®åœ±ã®å
·äœçãªãšããœãŒãã¯ïŒ
é£é ã»ã»ã¿ïŒ
ç§ãè²ã£ãå°åã宀èŠå·ãªã©ã§æ®åœ±ããã®ã§ãããèªåã®å°å
ãåãããšãã§ããŠå¬ããã§ãããã»ãã«ãçŠå²¡ã®é
åãããããè©°ãŸã£ãŠããã®ã§ããã²ããããã§ãã¯ããŠããã ãããã§ããïŒæ®åœ±äžã¯ïŒå°å
ã«ãã家æã«ãäŒããŠããæ¯ããããã°ãã¡ããã®äœã£ãã飯ãé£ã¹ãããããããç掻ã幞ãã§ããã
ãŒãŒã¹ã¿ã€ã«ããã¯ã®äžã§ãæ°ã«å
¥ãã®ããŒãžã¯ãããŸããïŒ
é£é ã»ã»ã¿ïŒ
æèµ·ããŠããã«æ®ã£ã1æãããã®ã§ããã足ãåºããŠã¡ãã£ãšã»ã¯ã·ãŒãªéšåãèŠããŸãïŒïŒç¬ïŒ
ãŒãŒã¹ã¿ã€ã«ããã¯ã«ã¯é£é ãããèªèº«ã®TikTokã«æçš¿ããŠãã¬ã€ã¯ããã#å¯ãåã«äžèšãã®ã¹ãã·ã£ã«ããŒãžã§ã³ããããšã®ããšã§ãããã©ããªå
容ã«ãªã£ãŠããŸããïŒ
é£é ã»ã»ã¿ïŒ
æ¬ãè²·ã£ã人ããèŠãããªãã4ã€ã®ç§ã®ã#å¯ãåã«ã²ãšããšãã®åç»ããã£ãŠãæ¬ã®äžã«ããQRã³ãŒããèªã¿èŸŒããšãããããªããŒãžã§ã³ã®ã#å¯ãåã«ã²ãšããšãã芳ãããããã«ãªã£ãŠããŸãïŒããã²èŠ³ãŠããã ãããã§ãã
ãã
ãŒãŒã¹ã¿ã€ã«ããã¯ã売ãè¡ã奜調ã«ã€ããéçã決å®ãããšã®ããšã§ããä»ã®ãæ°æã¡ããèãããã ããã
é£é ã»ã»ã¿ïŒ
èªåã®æ¬ãéçã§ãããªããŠæã£ãŠããªãã£ãã§ãããïŒä»æ¥ã®ã€ãã³ãã®ããã«ïŒ1人ã²ãšãã«æ¬ãåãæž¡ãã§ãããªããŠæã£ãŠãã¿ãªãã£ãã®ã§ã倢ãã倧ãã倢ãããã«å¶ã£ããªãšããã®æ¬ãéããŠå®æããŸããã
ãŒãŒ1æã«ä»ã®äºåæã«æå±ãããŠãèžèœçã«å
¥ã£ãŠ1çªé©ããããšã¯ïŒ
é£é ã»ã»ã¿ïŒ
ã¹ã¿ããã®ã¿ãªãããåªããããšãã¿ããªã§1ã€ã®äœåãäœãããšãã姿ãã«ãã³ãããªããšæããããããšãå€ãã§ãã
ãŒãŒãã©ããCMãã¢ãã«ãšããŠæŽ»èºã®å¹
ãåºããŠããé£é ããã§ãããä»åŸã®ç®æšã¯ïŒ
é£é ã»ã»ã¿ïŒ
ãã©ãšãã£ãCMãMVã®æ®åœ±ã楜ãããŠãä»åŸããããããä»äºããã£ãŠããããã§ããæ°ããææŠãšããŠã¯æ ç»ãªã©ããã£ãšèªåã«ã§ãã倧ããªãä»äºãããŠãããããšæã£ãŠããŸãã
ãŒãŒãèªèº«ã®æŽ»èºãå°å
ã®å®¶æãå人ã¯ã©ãæãããŠããŸããïŒ
é£é ã»ã»ã¿ïŒ
ã¡ãã£ãšã ãåºæŒãããã¬ãããã¹ãŠé²ç»ããŠèŠ³ãŠãããŠããŸããåéããããŠãã°ãã¡ãããªã©ã®å®¶æãã¿ããªãå¿æŽããŠãããŠããã®ã§ãããããã§ããããããããã£ãšç¬é¡ãå±ããããããã«é 匵ãããã§ãã
ãŒãŒæåŸã«ãå¿æŽããŠãã ãããã¡ã³ãžã¡ãã»ãŒãžããé¡ãããŸãã
é£é ã»ã»ã¿ïŒ
ã¿ãªããŸã®ãããã§ãã®æ¬ãäœãããšãã§ããããä»ã®èªåããããšæãã®ã§ãå¿ã®åºããâä»ãŸã§ããããšããããããããããããâãšããèšèãäŒãããã§ããæ¥é ã®ãã¡ã³ã®ã¿ãªããŸããã®èšè1ã€ã²ãšã€ãç§ã®åã«ãªã£ãŠããŸãã
次ããŒãž
- 1