é»å³¶çµèïŒäºæµŠæ°ãå¿ããæ¥ã ã®åéã®âã²ãšããâãææ¡ïŒ JTæ°CMåºæŒ
é»å³¶çµèïŒäºæµŠæ°ãå¿ããæ¥ã ã®åéã®âã²ãšããâãææ¡ïŒ JTæ°CMåºæŒ
é»å³¶çµèãšäºæµŠæ°ãåºæŒããæ¥æ¬ãã°ãç£æ¥æ ªåŒäŒç€ŸïŒJTïŒã®æ°CMãã²ãšããç¿æ £ã»ãããã§ã¹ããç¯ããæ¬æ¥6æ8æ¥ïŒæ°ŽïŒããå šåœã§æŸéãããããšã決å®ããã
ä»åã®CMã¯ãäºæµŠãšé»å³¶ãããããäŒç€Ÿã®äžåžïŒéšäžåœ¹ã§åºæŒããªã³ãšãªããææ§ã«ãªã£ãå¿ããæ¥ã
ã®åéã«ãæèçã«âã²ãšããâãåãããšã§ãèªåã®ãªãºã ãåãæ»ããŠååããªæ°æã¡ã«ãªãæ§åãæãããŠããã
JTã¯âã²ãšã®ãšãããæ³ããâãšããäŒæ¥ææ³ã®ããšãâããããã®ãªãã²ãšãšãâãâ倧åãªæéâãæãäŒæ¥ã ããããçã¿åºãã䟡å€ãä»åã®CMã§æ°ãã«ææ¡ã
CMã§ã¯ãåã人ã®ãªã³ãšãªãããªã¢ãªãã£æº¢ããè¡šæ
ã§è¡šçŸããäºæµŠã®æŒæããé»å³¶æŒããè¥æ瀟å¡ã®ãã¬ãã·ã¥ãªè¡šæ
ãåŒã³ããã2人ã®åå
±æŒãšã¯æããªãæ¬ç©ã®äžåžã»éšäžã®ãããªèªç¶äœã®æãåããèŠããŠããã
ãŸããåŸæ¥æŸéäºå®ã®ãã²ãšããç¿æ
£ #1 ã²ãšãæéãã€ãããç¯ããã²ãšããç¿æ
£ #2ããæ¥å
济ãç¯ã§ã¯ãäºæµŠãèªåã®æéãäœã£ãŠãã³ãã§ãã€ããã ããã«ãŒãã³ãéããŠããæ¥å
济ããããªã©ãå
·äœçãªã²ãšããã®ã€ãæ¹ãå®è·µããŠèªåã®ãªãºã ãæŽãã姿ããå±ãããã
ãªããä»åã®CMäž»é¡æã¯ãé³æ¥œæŽ»åéå§çŽ1幎ã§ã¡ãžã£ãŒããã¥ãŒãæãããã¢ãŒãã£ã¹ããimaseã®æ°æ²ãã§ãããããŸã«ã¯ãã«ãimaseãä»åã®CMã®ããã«æžãäžããã楜æ²ãšãªãã
Imaseã³ã¡ã³ã
ãã²ãšããç¿æ
£ãã·ãªãŒãºã«åå ãããŠããã ãããšãŠãå
æ ã§ãïŒ
åèªèº«ããªã³ãªãã®åãæ¿ãããããèŠæã§æå³çã«âã²ãšããâåããªããšãã¡ã ãªãããšèº«ã«ãã¿ãŠæããªããæžãäžãããŸããããã®æ¥œæ²ã¯ãç°èè²ã¡ã®åããèŠããâéœäŒâç¬ç¹ã®å¿ããã ã£ãããæéã®çµã€æ©ããããããåºãçŠããäžå®ã«å¯ŸããŠæã£ãæ²ã§ãã
ãã®æ²ãèŽããŠãã¿ããªãå°ãã§ãâã²ãšããâã€ããããªãšæããŸãïŒ
é»å³¶çµèïŒäºæµŠæ°ã€ã³ã¿ãã¥ãŒ
ââä»åã®æ°CMã«åºæŒãããŠã®ææ³ããé©ããããšãèŠæŠããã·ãŒã³ãªã©ãããã°æããŠãã ããã
äºæµŠæ°ïŒ
ä»åã®æ®åœ±ã§èŠæŠããããšã¯ã³ã£ããããããããªãã£ãã§ããå¯äžãããšãããããªãã£ã¹è¡ã®ã·ãŒã³ã§ãé»å³¶ãããšã¯å察é¢ã®äžã§ããã§ã«é¢ä¿æ§ã®ããèšå®ã®äžåžãšéšäžã®åœ¹æãæŒããããšãããããã以å€ã¯ãããªã«ããããŒã«æéãæµããŠããæ®åœ±ã¯æ¬åœã«çŽ æµã ãªãšæããªããéãããŠããŸããã
é»å³¶çµèïŒ
ãã®æ®åœ±ã®åã¯3é±éããããã£ãšã¹ã¿ãžãªã«ãããã£ã±ãªãã§ãæ¥ã®å
ã济ã³ãŠããªãã£ããã§ããã§ãä»åã®æ®åœ±ã§æ°æã¡ã®ãã倪éœã®å
ã济ã³ãŠãæ¬åœã«äŒžã³äŒžã³ã§ããŸããã倪éœã®å
ã济ã³ãã®ã£ãŠãããªã«æ°æã¡ããããã ãšèªåèªèº«ãå®æããŠãç©ããã§æ°æã¡ã®ããæ®åœ±ã§ããã
ââæ®åœ±ããšãã«ããŠããäºãã«ã€ããŠã®å°è±¡ãªã©ããã°æããŠãã ããã
äºæµŠæ°ïŒ
ã ããã1çªæåã®èå±
ããã®äººã®ç¬¬äžå°è±¡ã«ãªã£ãŠãããã§ããã©ãä»åã®æåã®èå±
å Žã¯ãé»å³¶ããã䌞ã³ãããã·ãŒã³ã§ãããã ããããžãã£ãã§å
æ°ã§æããã£ãŠããå°è±¡ã§ããå
šåã§äŒžã³ããã姿ãç®ã«çŒãä»ããŠãŠãæãã倪éœã®ãããªå°è±¡ãåããŠããŸãã
é»å³¶çµèïŒ
ä»åã¯ãäºãäžåžãšéšäžåœ¹ã§ãç§ã«ã¯äžåžãã¡ãã£ãšãããã¿ãããªèšå®ããã£ããã§ãããäºæµŠããã«ã¯ç§ã®ããããããããã«åãæ¢ããŠãããåªããã®ãããªãã®ãæããŸããã
ââæ®åœ±ã®éã«ã2人ã§è©±ãããããšãªã©ãããã°æããŠãã ããã
äºæµŠæ°ïŒ
ã»ãŒã«ã¡ã©ã®è©±ããããŠãªãã§ãããé»å³¶ãããåçã倧åŠã§åŠã°ããŠãããšããããšããèãããŠãèå³ããã£ãŠãéã«èªåã¯ãåçã¯å¥œãã§ãããåçãšãæ ¹æ¬ã¯é£ã³è¶ããŠãç¬åŠã§ãã£ãšæ¥œããã§ããŠããŸã£ãã®ã§ãã¡ãããšåŠã°ããŠããŠãã£ãŠããããªãšæããŸããã·ãŒã³ã®åéã«ããâåçãåŠæ ¡ã§ã¡ãããšåŠã¶ã£ãŠäœãåŠã¶ãããâã£ãŠèããŠããŸã£ãŠããŸããã
é»å³¶çµèïŒ
ç§ãæèŠã§æ®ãã®ã奜ããªã®ã§ãããŸãå匷ããŠããªããŠããçŽç²ã«å¥œããªãã®ãæ®ãã®ã楜ãããšããæ°æã¡ã倧äºã ãªãšæã£ãŠããŸããã§ããæè¿ã¯åçãæ®ããã£ãŠããæ°æã¡ã®äœè£ããªããªã£ãŠããŠãã®ã§ãæ¥ã
ã®ä»äºã®åéã§ãããŸãã«ã¡ã©ãæã¡æ©ããã£ãŠäºæµŠãããšã話ãããŠæããŸããã
ââå¿ããæ¥ã
ã«èªåã®ãªãºã ã厩ããªãããã«ç掻ã«åãå
¥ããŠããâã²ãšããâãã«ãŒãã£ãŒã³ãããã°æããŠãã ããã
äºæµŠæ°ïŒ
èªåã§èšãã®ããªãã§ããã1æ¥ã®äžã§èªåã®æ°æã¡ããããªãºã ã§ããŒãããã®ããããåŸæãªãã§ããäŸãã°ã1æ¥ã®æéã®ç§»ãããæããããšã¯æèããŠããŸãã倪éœãæãã¡ãã£ãšåã®ææãšæ¥ã®å
¥ãã®é»ææã®2ã€ã®æéã奜ãã§ãã©ããªã«å¿ãããŠã空ãèŠãŠæããããšå¿ãããŠããŸããããŸã«çŸå Žããæ¶ããŠã¹ã¿ããããã«è¿·æããããæããããã§ããã©ãå¥åº·ãªå¿ã§ãããã®ã§ç©ºãèŠãŠæ·±åŒåžããŠããŸãä»äºã«æ»ãããšã¯ãªãã¹ãæèããŠããŸãã
é»å³¶çµèïŒ
ç§ã䌌ãŠãããããããªãã§ããç¬ã飌ã£ãŠããŠãæãšå€æ¹ãå€ãããã«1æ¥2åè¡ããã§ããã©ãæã¡ãã£ãšã§ãæ©ãèµ·ããŠç¬ã®æ£æ©ã«30åè¡ããšã¡ãããšäººéãšããŠç掻ããŠãæããå®æããŠããªã©ãã¯ã¹ã§ãããã§ããæèµ·ããŠå€ªéœã®å
ã济ã³ãŠãâä»æ¥ã¯æŽãã ãªâãšãâä»æ¥ã¯éšãéãããã ãªâãšããä»ã®ææã ãšâæ¡ãããæ£ã£ãŠãããªâãšããããããæ¯æ¥ã®äžã§ã®å°çã®å€åãæããã£ãŠããã®ã¯ããã倧äºã ãªã£ãŠæã£ãŠããŸããç§ã®èªç¶ãªèªåã«æ»ãæéã¯ç¬ãšã®æ£æ©ã§ããããèªåã®æ¯ãã«ãªã£ãŠããããšã§ããã
ââä»åã®æ®åœ±ãéããŠãæ°ããåãå
¥ããŠã¿ãããšæã£ãâã²ãšããç¿æ
£âãããã°æããŠãã ããã
äºæµŠæ°ïŒ
æ±äº¬ã§ã®å€é£ãã§ããåã¯å°æ¹ã«è¡ããšå¿
ãé£ããããã®ã§ãããæ±äº¬ã§é£ãã£ãŠããããšãªããã§ããæ±äº¬ã®ç掻ã«ãªããšãã£ãšåªå
é äœãå
¥ãæ¿ãã£ãŠãé£ãã®åã«ããªããšãããªãããšãããŠããããã ãšæããŸããæ±äº¬ã§å€é£ããããããªãšãŠãºãŠãºããŠããã®ã§ããã²ãã£ãŠã¿ããã§ãã
é»å³¶çµèïŒ
ãŽã«ãã§ããããã®åå人ã«èªãããŠæã¡ã£ã±ãªãã«è¡ã£ãŠã¿ãã®ã§ããããããèªåã«åã£ãŠããŠãéäžããŠç¡å¿ã«ãªã£ãŠãã¯ã©ããããŒã«ã«ããŒã³ãšåœãããšæ°æã¡ãããŠããšãŠãããæ¯æãã«ãªã£ããã§ããä»ã¯ãããèªç¶ã®äžã§äœéšããããšæã£ãŠããŠãæ¥ããã¯ãŽã«ããå§ãããã§ããã
JT æ°CMå Žé¢åç
次ããŒãž
- 1